As a pioneering manufacturer of bicycle components, Shimano’s mission is to promote health and happiness through nature in the world around us. We are delighted to be a sponsor of the most important trade show organized in our country and one of the most relevant in Europe. For us, it is the perfect showcase to exhibit our products, innovations, and services, as well as offer the best platform for contact with our customers, where manufacturers, stores, and users meet and coexist in the best possible environment for three days, an event that brings together the best of each cycling discipline with an unbeatable range of activities.

At Garmin, we are very happy and proud to be a part of Sea Otter, and even more so as main sponsors. It is a leading cycling festival that promotes values that we at Garmin share, such as passion for sport and constant improvement. In addition, we share synergies with all the disciplines and audiences of Sea Otter, which is why it is so natural for us to be present. Sea Otter represents the perfect mix between expo and sporting events. And the atmosphere is pure cycling, a sport that excites us.

Sea Otter Europe is an unmissable event for us and an excellent opportunity to connect with the cycling community. The official Bike Wash allows us to offer a memorable service experience to thousands of cyclists and gain exceptional brand visibility. The stand, thanks to its privileged location, allows us to further reinforce our presence and forge new and valuable collaborations. A top-level festival where we always feel at home.

Sea Otter Europe has become one of the most important cycling events in Southern Europe. For Merida, it is the perfect showcase for users to discover and test new products, and also exchange impressions with professionals in the sector. In addition, Girona offers the perfect environment thanks to the extraordinary cycling atmosphere that is experienced in the city throughout the fair.

We have been attending Sea Otter Europe for more than three consecutive years and its evolution is evident: each edition grows in exhibitors, international presence, and media impact. There is a clear increase in dealers, customers, press, and content creators, which consolidates it as one of the great events on the European calendar. Its location and the cycling atmosphere, both in the city and at the fair, make it an essential meeting point, almost an annual meeting of friends and professionals in the sector.

Sea Otter Europe is a key event in our activation calendar. The festival offers an excellent platform to connect with cyclists, distributors, and the cycling community in a dynamic environment. The 2025 edition provided great visibility for our brands and high-quality interactions throughout the weekend.

At ISB SPORT, we believe cycling is best experienced when shared. That’s why Sea Otter Europe is much more than just an event for us. It has become one of the major cycling events in Europe, a place to strengthen ties with the cycling community, both professionals and amateurs, to show what we are as a brand, and to learn from everyone who loves this sport.

Exhibiting at Sea Otter Europe provided us with exceptional visibility, attracting audiences and professionals from different parts of the world. The unbeatable atmosphere and impeccable organization made the experience very positive for our brand from the start. We have attended every edition and will undoubtedly be present once again next year.

For Vic Sports, participation in Sea Otter is one of the most important events we collaborate with year after year. The exhibition of most of our brands at the festival allows us to reach individuals and other B2B clients who value the technical and quality material and products in the world of cycling and sports in general. This past year, Vic Sports has taken a step forward with the presentation of the stand, a fact that has allowed us to make ourselves known beyond the simple brands and gain company visibility. We hope to continue collaborating for many more years!

At MAHLE Smartbike Systems, we love being a part of Sea Otter Europe, the top cycling event in Europe. It’s the perfect place to share our passion, showcase innovation, and enjoy being with the great cycling community. See you in Girona!

Participating in Sea Otter Europe is a fundamental experience for Bicimax. The festival offers us an unbeatable platform to connect directly with the public and give visibility to the excellence of the brands we represent. It is the perfect setting to present our novelties, reinforcing our image as a key distributor and generating a significant commercial impact. Without a doubt, an essential event in our calendar.

As the main sponsor of Sea Otter Europe 2025, Alé Cycling consolidated its presence in the sector with a highly visible stand and great public participation. The festival proved to be a strategic setting to present our collections, reinforce brand visibility, and develop valuable relationships with an international community of enthusiasts. The event also represented an important opportunity to showcase our commitment to innovation and design. Our collaboration with Sea Otter Europe remains a pillar of our brand strategy.

Sea Otter Europe is currently a leading cycling event for the industry in Spain, bringing together B2B and B2C (shops and professionals, and end customers) in the same space. In addition, the range of different races during the fair makes the event even more attractive to potential visitors. In our participation as exhibitors, the experience has been satisfactory, making it a key date in our company’s calendar of events.

Inverse’s experience at Sea Otter Europe has been excellent. It’s an ideal setting to showcase the brand’s latest innovations and be in close contact with the public and industry professionals.