A 100% increase in the number of test rides performed at Sea Otter Europe Demobike Girona Costa Brava 2019
As we have stressed on many occasions, Demobike test rides are a very important, strategic initiative for brands taking part in modern-day cycling festivals. Brands are taking increasingly larger fleets of bicycles covering a greater variety of cycling disciplines to such events, in search of maximum rotation, as more test rides means more potential future [...]