A meeting point for professionals in the cycling industry.

Sea Otter Europe Connect held its first edition on 22 September 2023.

The format was a half-day of roundtable discussions and keynotes with bicycle industry experts.

Sea Otter Europe Connect exceeded all expectations of attendance and participation in its first edition and confirmed that it will be back for a second edition with a full day, more speakers and a variety of topics on the rise in the sector.

Sea Otter Europe Connect will be back for its second edition with a full day, more speakers and a variety of growing topics in the industry.

What will you find at Sea Otter Connect?

The objective is to consolidate Sea Otter Europe Connect as a key meeting point for industry professionals to discuss and analyze key business strategies in the bicycle industry and its future.

PROMOTE
the visibility of the sector, as a committed sector and highlighting its contributions.

ENCOURAGE
networking and collaboration by promoting synergies within the industry.

RECOGNIZE
best practices, opportunities to strengthen and future threats to the sector.

SUPPORT
sustainable growth taking into account economic, social and environmental aspects.

The program will focus on
sur 3 axes:

Connection network for professionals in the sector

European vision of the industry

Emerging and trending topics in the sector

Program Sea Otter Connect 

Friday 20th september | SOE Connect Industry

AMBE publishes in collaboration with COFIDIS the 2024 Bicycle Sector Report. Under the new Market Intelligence Service, we have more regular, higher quality and more relevant information for the entire value chain of the sector (from stores to brands)

Data is fundamental for decision-making in day-to-day business and it is essential that the entire sector has access to quality information.

In turn, AMBE collaborates with CONEBI in the preparation of the European Bicycle Sector Report.

What are the main industry data at national and European level? And the main trends?

SPEAKERS 1:

  • Manuel Marsilio, CONEBI
  • Jesús Freire, AMBE
  • Alberto Sanz, CETELEM

The future of the sector by segments:
The mobility industry vs traditional industry.

SPEAKERS:
Coming soon

What type of content does the sector need, sponsorship as a marketing tool: collaborations with events, sponsorship of influencers/ambassadors, sponsorship of cycling teams… how is the impact and profitability measured?

SPEAKERS:

Coming soon

Saturday 21th september | SOE Connect Cycle Tourism

Welcome & Presentation
Costa Brava Cycling destination

SPEAKERS 1:
Patronat Turisme Costa Brava Pirineu Girona

The French cycling tourism roadmap.

SPEAKERS 1:
Karine LASSUS.
Ex. Chargé du Développement.
Vélo & Territoires

Strategy, cycling infrastructure, European funds.

SPEAKERS 1

Iker Urcelay. Area Marketing. Basquetour

SPEAKERS 2
Diego Ramírez. Servicio Producto y Territorio. Turisme Comunitat Valenciana

The role of events as a tourism product to attract new demand segments.

SPEAKERS 1:
Fabio Cabrera. Race Director. Club la Santa. Vuelta Ciclista Lanzarote.

SPEAKERS 2:
Andorra Turisme

Trends in marketing of the different segments of cycle tourism.

SPEAKER 1:
Eduard Kirchner. CEO Cycle Tours Catalonia

SPEAKERS 2:
Floriane La Marra. Directora Comercial. Syncrosfera Fitness & Health Hotel

Accommodation, bike rental, guides, transportation, technology.

SPEAKER 1:
Joseba Martínez. Presidente. Club Navarra en Bici – Visit Navarra

SPEAKERS 2:
Victor Goitia. Marketing Director. Patronat de Turisme Costa Brava Girona

SPEAKERS 3:
Joan Castella. Marketing B2B Lead. Wikiloc

Accommodation, bike rental, guides, transportation, technology.

SPEAKER 1:
Bike Hotel

SPEAKERS 2:
Joan Terradas. CEO. Myr3nt bike

Registration Sea Otter Europe Connect 

    BASIC INFORMATION ABOUT DATA PROTECTION
    Controller: BIKESHOW SPORT EVENTS SLU
    Purpose: Collection, registration and processing of data for the purpose of answering your queries and/or requests, as well as advertising and commercial prospecting.
    Rights: Access, rectify and delete data, as well as other rights, as explained in the additional information.
    Additional information: You can consult additional and detailed information on Data Protection on our website, in the Privacy Policy section.

    I have read and accept the basic data protection information.

    Ubicación Sea Otter Europe Connect 

    SEA OTTER CONNECT

    ORGANIZER