For the fourth consecutive year, Continental will be the tyre brand associated with the Sea Otter Europe international cycling festival as part of the event’s name.
As it does every year, Continental will use its stand at Sea Otter Europe to present its new products and wide range of tyres for all the types of cycling in which it has a presence.
Continental says that there are several reasons for this decision.
First and foremost, there’s the. remarkable quality and volume of visitors to the cycling festival. With nearly 60,000 visitors, Sea Otter Europe is already one of the most important cycling festivals in Europe and the world.
Another key factor in the company’s decision to continue with this relationship is the large number of international brands present at the event, making it possible to develop all kinds of connections.
Finally, the company highlighted the wide-ranging and diverse programme of cycling events of all types and for all levels: from the World eBike Series (UCI eMTB World Cup) to the iconic cycle tourism road race, the Ciclobrava, the gravel races, the children’s races, the Shimano Super Cup Massi and the Scott Marathon, among others.
And last but not least, the demobike testing programme, which is one of the few truly comprehensive and thorough programmes of its kind in the world and which allows visitors and enthusiasts to test over 500 bikes of all types from over 40 different brands.
Further information: https://www.continental-tires.com/bicycle/tires
