The Festival Expo Zone grows a 15%
Sea Otter Europe Bike Show Festival will take place on the first weekend of June, in Girona. This will be the 3rd edition of the festival.
2018 edition overcame our expectations. These are the facts and features: 50,000 visitors during the 3 days of the festival, more than 380 brands, more than 5.000 participants from 50 different nationalities, 400 bikes available to test and a great international media impact.
Since the organization opened the registration for brands that attended 2018 edition, brands are expanding the space so they can fit both demo bike booth and exhibition booth. + 15% of increase of the expo zone is needed so new brands can be easily placed and be welcome at the festival.
The consumer expects to live a full bike experience at this festival. They have a schedule where they come to participate to a sportive event, spend the rest of the day discovering what brands offer at their booths, while their children have fun at the kid races.
Consumers expect to be surprised and inspired. They want to live a meaningful experience of tourism, festival, and companionship in a bike atmosphere.
This is the event where the bike industry and bike lovers are brought together, friendly business is done, and where everyone has fun enjoying cycling at its best.
We want brands to be part of this festival, and to make it thrive.